We’re honored to be featured this Holiday Season in Business Week’s The New Entrepeneur’s look at the Holiday Season for Small Retailers.
Expect regular updates from us throughout the season!!
Here is the excerpt mentioning einmaleins:
einmaleins
Olympia, Wash.
Mathias Eichler, 32, runs einmaleins, a European import shop in Olympia, Wash. he started in 2007. The store, located in the city’s downtown, sells “modern European lifestyle products” including kitchen and home items, books, and food. Eichler, who runs the shop with his wife but has no other employees, has averaged between $8,000 and $12,000 in monthly sales this year but hopes to more than triple that in December. He tries to draw customers into his shop with events like a First Friday gallery walk. “We’d rather compete with customer service and atmosphere, where big box stores can’t compete,” Eichler says. He also relies heavily on email marketing, Facebook, and Twitter to reach out to customers and promote his store.
Thank you Justin for getting me connected!
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